How Creative Impacts ROI
Creative is everywhere. No, really, it is. Some might see creativity as a luxury or an optional resource, but a deeper dive reveals that creativity is an essential part of everyday life, capable of making a significant impact in subtle ways. Here, we explore unusual spaces where creativity exists and makes a difference in your ROI.
Take HVAC, plumbing, and construction companies. These businesses are crucial for maintaining a functional home. While they excel in their field, their online presence often makes the real difference. Imagine you urgently need a plumber and do a quick online search. Several options pop up, and you check out the first two. One has a modern, user-friendly website, dozens of positive reviews, and a clear call to action with a prominently displayed phone number. The other website hasn’t been updated since the 90s, isn’t mobile-friendly, and has zero online reviews. It’s obvious the first option is the better choice for new business. Here, a UX designer organized the website, and a web developer brought it to life—both creative roles that help attract new customers.
Now, let’s switch to the startup scene, where tech often plays a significant role. Great ideas come to life with many fast-moving technical elements, but building capital, seed money, and attracting investors are crucial for any startup. Presentation is key. If a great idea is pitched with a sloppy deck, it’s unlikely to secure funding. However, if the same idea is presented with an impressive, professionally designed deck that clearly highlights the product, the chances of securing funding increase significantly. A few well-crafted slides can make all the difference.
In the financial world, one might think of corporate numbers, data, and countless Excel sheets, which are indeed prevalent. However, even major players tap into creative resources. Consider two financial institutions, both trying to attract first-time homeowners. One launches a creative campaign with billboards, radio ads, broadcast, and social media. The tone of these ads resonates with homeowners, providing them with relevant information and targeting them on platforms they frequently visit. The second institution also creates a campaign but misses the mark with the wrong tone, the wrong channels, and incorrect media buys. The first company, with its well-executed creative campaign, profits by attracting new customers.
It’s true—creativity is everywhere. From designing websites and crafting scripts to building pitch decks and more, the need for creative talent is essential in any modern business. For all your creative staffing needs, Certified is here to source the talent that will increase your ROI. We staff a wide range of creative positions, including writers, graphic designers, marketing experts, video editors, content producers, and more. Our team is dedicated to finding the right talent for you.