Case Study:
Crafting the Perfect Creative Role in Non-Creative Industries
Lockehouse Retail Group, a mid-size commercial property management firm in California, recognized the need for additional support in their marketing department. However, they faced a dilemma: while they knew they needed to expand their team, they were uncertain about the type of marketing role that would best meet their needs and effectively enhance their strategy.
Background
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Company: Lockehouse Retail Group, Inc.
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Industry: Commercial Property Management
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Location: Walnut Creek, California
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Challenge: Identifying the right marketing role to support company growth
The Problem
Lockehouse was unsure about the qualifications required for their new marketing position. They needed someone capable of handling digital marketing and marketing campaign strategy planning. Should the focus be on digital design, content creation, or data-driven marketing analysis?
The Solution
Lockehouse sought assistance from Certified Creative Agency, a specialized staffing agency with deep expertise in matching creative talent to companies across types of industries. Certified's structured approach was designed to help companies clarify role expectations and align hires with business goals.
What We Did
Consultation & Role Definition:
Certified began by thoroughly consulting with Lockehouse to understand their business objectives and marketing challenges. They worked closely with Lockehouse's team to refine the job description, clarifying specific skills, responsibilities, and expectations for the new hire. Certified identified that the initial role envisioned was too broad—combining design, campaign planning, and marketing strategy tasks. They advised splitting these responsibilities for a more targeted, effective role and recommended transitioning from hiring a Senior Marketing Coordinator to a Graphic Designer focused on design and content creation.
Shortlist & Interview Process:
After an exhaustive screening process, Certified presented Lockehouse with a carefully curated shortlist of highly qualified candidates. Each candidate was assessed for both their technical skills and cultural fit within the company.
Candidate Screening:
Leveraging its extensive network of pre-vetted marketing professionals and creative-focused university partnerships, Certified Creative Agency began the candidate screening process. They sought individuals with the right blend of creativity, digital marketing expertise, and relevant industry experience.
Hiring the Perfect Fit:
Lockehouse quickly identified their top candidate following interviews and extended an offer. Certified managed salary negotiations, ensuring both client and candidate found a mutually agreeable middle ground. Initially, Lockehouse sought a more junior hire, but after refining their expectations during the search, they opted for a more seasoned professional capable of handling greater responsibilities. Although this required a higher salary than originally planned, both parties agreed the investment was justified by the caliber of talent.
The candidate accepted the offer and started within two weeks.
The Results
The partnership with Certified Creative Agency helped Lockehouse not only define and fill the right marketing role but also provided a seamless hiring process. The fears of hiring the wrong talent for their current needs were alleviated, and the new hire immediately began contributing to their growth.
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Expert Guidance: Certified Creative Agency provided essential support in defining the marketing role, helping Lockehouse avoid common hiring pitfalls.
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Targeted Role Definition: By refining the job description and focusing on the right skills, Lockehouse was able to secure a candidate who brought the creative expertise needed to elevate their marketing efforts.
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Successful Hiring Process: Certified's thorough screening and negotiation processes led to a successful hire, helping Lockehouse attract top-tier talent aligned with their evolving goals.